{"id":575,"date":"2022-05-16T13:08:49","date_gmt":"2022-05-16T13:08:49","guid":{"rendered":"https:\/\/peis-people.com\/positionierung-kampagnenentwicklung\/"},"modified":"2024-08-25T18:26:40","modified_gmt":"2024-08-25T18:26:40","slug":"positionierung-kampagnenentwicklung","status":"publish","type":"post","link":"https:\/\/peis-people.com\/de\/positionierung-kampagnenentwicklung\/","title":{"rendered":"Positionierung & Kampagne."},"content":{"rendered":"

[vc_row css=“.vc_custom_1654688058156{margin-top: 100px !important;padding-bottom: 30px !important;}“][vc_column width=“5\/6″ offset=“vc_col-lg-offset-2″][vc_column_text]Herausforderung<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“5\/6″ offset=“vc_col-lg-offset-1″][vc_column_text]<\/p>\n

Arbeitgebermarkenpositionierung & Kampagnen f\u00fcr einen globalen Hidden B2B Champion.<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1654688065621{margin-top: 100px !important;padding-bottom: 30px !important;}“][vc_column width=“5\/6″ offset=“vc_col-lg-offset-2″][vc_column_text]Vorgehensweise<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“5\/6″ offset=“vc_col-lg-offset-1″][vc_column_text]<\/p>\n

Ein 1-j\u00e4hriger Prozess, an dem Mitarbeitende auf der ganzen Welt involviert wurden als Grundlage f\u00fcr eine kreative Kampagne, die im Unternehmen identit\u00e4tsstiftend ist.<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_section cf_background_color=“cf-color-4-bg“ cf_light_color=““ cf_image_half=““ css=“.vc_custom_1654187440297{margin-top: 100px !important;padding-top: 80px !important;padding-bottom: 80px !important;}“][vc_row][vc_column width=“1\/4″ offset=“vc_col-lg-offset-1 vc_col-md-offset-0″][vc_column_text]Analyse<\/strong><\/p>\n

    \n
  • Mitarbeitenden Befragung unterschiedlicher Gesch\u00e4ftsbereiche und M\u00e4rkte.<\/li>\n
  • Analyse der Markt- und Talent-Situation.<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column][vc_column width=“1\/4″ offset=“vc_col-lg-offset-1 vc_col-md-offset-1″][vc_column_text]Strategie<\/strong><\/p>\n

      \n
    • Positionierungsworkshops mit mehreren Abteilungen.<\/li>\n
    • D&I-Strategie.<\/li>\n
    • C-Level Pr\u00e4sentationen.<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column][vc_column width=“1\/4″ offset=“vc_col-lg-offset-1 vc_col-md-offset-1″][vc_column_text]Creative Planning und Konzeption. <\/strong><\/p>\n

        \n
      • Creative Brief.<\/li>\n
      • Kommunikationsstrategie.<\/li>\n
      • Kampagnen-Idee.<\/li>\n<\/ul>\n

        [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row css=“.vc_custom_1654688074022{margin-top: 100px !important;padding-bottom: 30px !important;}“][vc_column width=“5\/6″ offset=“vc_col-lg-offset-2″][vc_column_text]L\u00f6sung<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“5\/6″ offset=“vc_col-lg-offset-1″][vc_column_text]<\/p>\n

        Employer Brand Positionierung mit einer internationalen Employer-Branding-Kampagne, die von Mitarbeitenden und dem Vorstand unterst\u00fctzt wird und f\u00fcr Stolz sorgt.<\/h3>\n

        [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

        [vc_row css=“.vc_custom_1654688058156{margin-top: 100px !important;padding-bottom: 30px !important;}“][vc_column width=“5\/6″ offset=“vc_col-lg-offset-2″][vc_column_text]Herausforderung[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“5\/6″ offset=“vc_col-lg-offset-1″][vc_column_text] Arbeitgebermarkenpositionierung & Kampagnen f\u00fcr einen globalen Hidden B2B Champion. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1654688065621{margin-top: 100px !important;padding-bottom: 30px !important;}“][vc_column width=“5\/6″ offset=“vc_col-lg-offset-2″][vc_column_text]Vorgehensweise[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“5\/6″ offset=“vc_col-lg-offset-1″][vc_column_text] Ein 1-j\u00e4hriger Prozess, an dem Mitarbeitende auf der ganzen Welt involviert wurden als Grundlage f\u00fcr eine kreative Kampagne, die im Unternehmen identit\u00e4tsstiftend ist. [\/vc_column_text][\/vc_column][\/vc_row][vc_section cf_background_color=“cf-color-4-bg“ cf_light_color=““ […]<\/p>\n","protected":false},"author":1,"featured_media":795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,15],"tags":[],"class_list":["post-575","post","type-post","status-publish","format-standard","hentry","category-kommunikationsstrategie","category-markenstrategie"],"yoast_head":"\nPositionierung & Kampagne. - Peis und Menschen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peis-people.com\/de\/positionierung-kampagnenentwicklung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positionierung & Kampagne. - Peis und Menschen\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=“.vc_custom_1654688058156{margin-top: 100px !important;padding-bottom: 30px !important;}“][vc_column width=“5\/6″ offset=“vc_col-lg-offset-2″][vc_column_text]Herausforderung[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“5\/6″ offset=“vc_col-lg-offset-1″][vc_column_text] Arbeitgebermarkenpositionierung & Kampagnen f\u00fcr einen globalen Hidden B2B Champion. 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