A vision for the german advertising team of a global B2C brand.
Approach
Eight months collaboration involving the whole team to reflect all realities & personal visions.
Analysis
Identifying market topics & trends for the context.
Talking with stakeholders & leaders of the organization for the bigger picture.
One-on-one conversations with all team members identifying personal visions & core skills, interests, roles & relationships.
Strategy
Developing vision, strategy, and roadmap together with the team lead.
Challenge, sharpen and complete this vision in a workshop process with the whole team.
Team development & coaching
Workshops & individual coaching to handle team challenges & create a team structure to follow the defined strategy and ensure a satisfied team.
Solution
Vision, strategy and roadmap for the upcoming two years supported by the whole team.
New team roles empowering team members to reach their personal goals.
Challenge
Employer brand positioning of a global hidden B2B champion & creative campaign.
Approach
A twelve month project involving employees all over the world as a base for a creative campaign that creates proud within the organization.
Analysis
Interviewing employees from different business units & markets.
Analyzing the market and talent situation in the segment.
Strategy
Positioning workshops with several departments.
D&I strategy.
C-level presentations.
Creative planning & concept development.
Creative brief.
Communication strategy.
Campaign idea.
Solution
An employer brand positioning that is supported by international employees and board members. An employer branding campaign that was rolled out globally and created proud among employees.
Challenge
Positioning specification of a creative agency considering organizational agency challenges.
Approach
A purpose discovery journey involving the whole agency to be part of that journey.
Analysis
One-on-one conversations with agency employees.
Customer interviews.
Strategy
Purpose discovery workshop.
Positioning workshop.
Team development
Appreciation practices.
Solution
Precise agency purpose & positioning with some small team structure adjustments.