Employer brand positioning of a global hidden B2B champion & creative campaign.
Approach
A twelve month project involving employees all over the world as a base for a creative campaign that creates proud within the organization.
Analysis
Interviewing employees from different business units & markets.
Analyzing the market and talent situation in the segment.
Strategy
Positioning workshops with several departments.
D&I strategy.
C-level presentations.
Creative planning & concept development.
Creative brief.
Communication strategy.
Campaign idea.
Solution
An employer brand positioning that is supported by international employees and board members. An employer branding campaign that was rolled out globally and created proud among employees.
Challenge
Positioning specification of a creative agency considering organizational agency challenges.
Approach
A purpose discovery journey involving the whole agency to be part of that journey.
Analysis
One-on-one conversations with agency employees.
Customer interviews.
Strategy
Purpose discovery workshop.
Positioning workshop.
Team development
Appreciation practices.
Solution
Precise agency purpose & positioning with some small team structure adjustments.