A vision for the german advertising team of a global B2C brand.
Approach
Eight months collaboration involving the whole team to reflect all realities & personal visions.
Analysis
Identifying market topics & trends for the context.
Talking with stakeholders & leaders of the organization for the bigger picture.
One-on-one conversations with all team members identifying personal visions & core skills, interests, roles & relationships.
Strategy
Developing vision, strategy, and roadmap together with the team lead.
Challenge, sharpen and complete this vision in a workshop process with the whole team.
Team development & coaching
Workshops & individual coaching to handle team challenges & create a team structure to follow the defined strategy and ensure a satisfied team.
Solution
Vision, strategy and roadmap for the upcoming two years supported by the whole team.
New team roles empowering team members to reach their personal goals.