Positioning & campaign development.


Employer brand positioning of a global hidden B2B champion & creative campaign.


A twelve month project involving employees all over the world as a base for a creative campaign that creates proud within the organization.



  • Interviewing employees from different business units & markets.
  • Analyzing the market and talent situation in the segment.



  • Positioning workshops with several departments.
  • D&I strategy.
  • C-level presentations.

Creative planning & concept development. 


  • Creative brief.
  • Communication strategy.
  • Campaign idea.


An employer brand positioning that is supported by international employees and board members. An employer branding campaign that was rolled out globally and created proud among employees.

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