#2

Positioning & campaign development.

Challenge

Employer brand positioning of a global hidden B2B champion & creative campaign.

Approach

A twelve month project involving employees all over the world as a base for a creative campaign that creates proud within the organization.

Analysis

Interviewing employees from different business units & markets.
Analyzing the market and talent situation in the segment.

Strategy

Positioning workshops with several departments.
D&I strategy.
C-level presentations.

Creative planning & concept development.

Creative brief.
Communication strategy.
Campaign idea.

Solution

An employer brand positioning that is supported by international employees and board members. An employer branding campaign that was rolled out globally and created proud among employees.

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